Is it important to do marketing? What do you think!
Without marketing we may have no businesses at all. Businesses thrive with good marketing and advertising. Marketing should not be rushed, take your time and make sure your content is the way you want it and that it speaks to the clients, that you are trying to attract to your business. Make sure that you are up to date with marketing and advertising techniques and what is trending at the moment. Pinterest has many ideas which I find are helpful in marketing.
Change your content continually. TV adverts change all the time, so your marketing and advertising should change. You don’t want to see the same advert over and over again.
You will probably only realize the importance of marketing when your business starts to fail and you do not get any leads coming your way. Then you usually think, that’s it time to move on. You don’t need to do that, rather start marketing and advertising again, change your content to new content and start to get your info out there. Even reinvent/remodel your business. Just try every trick in the book to get your business out there to be seen.
- Try target and niche marketing. Market to a group of people you would like to work within social media, take a service you offer and market that service on social media in places where you think that service is required.
- Write about your job, the services you offer, show you know what you are talking about, article and content marketing is a great way to market, use your website and blog, feature articles on both and share them across social media.
- Spread word of your business by word of mouth, talk about your business, let friends and family know what you do and ask them to share your contact info.
- Advertise in as many places as you can find, classified adverts, shop/church, business – notice boards, leave business cards at receptions – ask can you leave a card or brochure. Advertise on your car. Advertise in the junk mail, newspaper, local business groups on WhatsApp, online directories.
- Create a press release and submit to press release sites. post articles on article submission sites, also post on social media.
- Encourage people to share your content by using share/call to action buttons on your website and blog.
One of my favourite places to go to for marketing info, ideas, techniques and to keep up with trends is Pinterest.
The best way to deal with marketing is to have a plan. Work out how you are going to do your marketing.
Make sure you have a signature on your emails with all your contact details, see example below:
These are just a few ideas to get your information out there, there are many ideas to try and find via the Internet.
Write your marketing plan.
Your marketing plan is actually a statement of how you are going to develop your business.
“What services are you going to offer and to whom, when and how you are going to market, how will you advertise your services, what will your rates be.”
In most types of businesses, it is also essential that you include measurable aims concerning a quality customer/client service and satisfaction.
The marketing plan will have costs that relate to a marketing budget in the business plan. The marketing plan will also detail quite specifically those activities, critical to achieving your marketing aims.
Being able to refer to aspects of organisational philosophy and values is very helpful in formulating the details of a marketing plan.
The definition of your services offer must make sense to your customer in terms that are advantageous and beneficial to the customer, not what is technically good. Think about your services and the manner by which you deliver them, and what it would mean to your potential client. In the selling profession, this perspective is referred to as translating features into benefits. The easiest way to translate a feature into a benefit is to add the prompt ‘which means that…’. For example, if a strong feature of a business is that it has 24-hour opening, this feature would translate into something like:
“We’re open 24 hours (feature) which means that you can get what you need when you need it – day or night.”
Clearly this offers a significant benefit over competitors who only open 9 – 5.
Your service-offer should be an encapsulation of what you do best, that you want to do more of to meet your business objectives, stated in terms that will make your customers think ‘yes, that means something to me, and my life will be better if I have it.’
Try to be original and to stand out from your competition in your marketing methods. If you see a good technique or method to use, customise and modify it for your business.
Our type of business is completely and utterly dependent on Clients.
No business would exist without Clients in the Service Industry.
Design and plan everything you do with the Client in mind.
‘You have to do the work, to get the work, and it will pay in the end, everything takes time and patience’.
Reference: Businessballs.com Disclaimer: Reliance on this material and any related provision is at our sole risk. Businessballs Ltd assumes no responsibility for any errors or damages arising. https://www.businessballs.com/ https://www.businessballs.com/blog/