Is it important to do marketing? What do you think!
Without marketing we may have no businesses at all. Businesses thrive with good marketing and advertising. Marketing should not be rushed, take your time and make sure your content is the way you want it and that it speaks to the clients, that you are trying to attract to your business. Make sure that you are up to date with marketing and advertising techniques and what is trending at the moment. Pinterest has many ideas which I find are helpful in marketing.
Change your content continually. TV adverts change all the time, so your marketing and adverising should change. You don’t want to see the same advert over and over again.
The best way to deal with marketing is to have a plan. Work out how you are going to do your marketing.
Write your marketing plan.
Your marketing plan is actually a statement, supported by relevant financial data, of how you are going to develop your business.
“What services are you going to offer and to whom, when and how you are going to market, how will you advertise your services, what will your rates be.”
In most types of businesses it is also essential that you include measurable aims concerning a quality customer/client service and satisfaction.
The marketing plan will have costs that relate to a marketing budget in the business plan. The marketing plan will also detail quite specifically those activities, critical to achieving your marketing aims.
Being able to refer to aspects of organisational philosophy and values is very helpful in formulating the details of a marketing plan.
The definition of your services offer must make sense to your customer in terms that are advantageous and beneficial to the customer, not what is technically good, or scientifically sound. Think about your services, and the manner by which you deliver them, and what it would mean to your potential client. In the selling profession, this perspective is referred to as translating features into benefits. The easiest way to translate a feature into a benefit is to add the prompt ‘which means that…’. For example, if a strong feature of a business is that it has 24-hour opening , this feature would translate into something like:
“We’re open 24 hours (feature) which means that you can get what you need when you need it – day or night.”
Clearly this offers a significant benefit over competitors who only open 9 – 5.
Your service-offer should be an encapsulation of what you do best, that you want to do more of to meet your business objectives, stated in terms that will make your customers think ‘yes, that means something to me, and my life will be better if I have it.’
Try to be original and to stand out from your competition in your marketing methods. If you see a good technique or method to use, customise and modify it for your business.
One of my favourite places to go to for marketing info, techniques and to keep up with trends is Pinterest.
Our type of business is completely and utterly dependent on Clients.
No business would exist without Clients in the Service Industry.
Design and plan everything you do with the Client in mind.
‘You have to do the work, to get the work, and it will pay in the end, everything takes time and patience’.
Reference: Businessballs.com Disclaimer: Reliance on this material and any related provision is at our sole risk. Businessballs Ltd assumes no responsibility for any errors or damages arising. https://www.businessballs.com/ https://www.businessballs.com/blog/