In my opinion every business should have a website, how big or small the business is does not matter, they should have a website regardless. Your website is one of the most important marketing and advertising tool as people will go to your website to see who you are and what you do. Even if you have a small business, having a website means you are seen, and it gives your business a chance of growing bigger than it currently is.
Your website does not need to be standard, dull and boring. To me all websites should to original and customised to fit your business. The website should reflect the business, if your business has certain colours it uses, then so should your website, don’t leave it white when your company’s colours are red or blue. Make the website suit you. By making your website reflect what your business is and what you are offering you, you then stand out amongst your competition.
Your website’s content needs to draw clients into your website, by doing this clients will contact you further. To help clients contact you make sure your contact information is visible, people do not have time to search through every single page and post on your website to find your contact information, so make sure it can be seen.
Constantly update your site, whether it is just adding new content or doing a fully new look to your site every once in a while. But make sure when you do this that your site is still appealing to clients. Every time you update your site, your site moves up the rankings in your search browsers (Google, Bing etc.), this then means that your site will be seen more than others because it is further up in the ranking and that means, YOU, get the clients over someone else. So, UPDATE your website constantly.
DO NOT LET IT SIT THERE AND DO NOTHING!
TV adverts change all the time, so why not your website, the same advert all the time, becomes boring, change is good and noticable.
How secure is your website? Can hackers get into your website? I have lost content numerous times on my website and had to redo it all. This takes time and is really frustrating and unnecessary. By adding security to my website, I no longer have these issues with people trying to hack in. Make sure that YOUR site has security on it to protect it from hackers!